About lizzie edwards


"I have always been interested in fashion and style, but that which is wearable and relevant to the real world. "


I knew I wanted to work with fashion in some way, and upon leaving school I went to college to study fashion & textiles. Soon after, I was 'spotted' by Storm model agency and spent much of the 1990’s working as a fashion model - living in London, Milan and Paris. I had the privilege of working with a variety of talented experts - Photographers including Rankin, Corrine Day, and David Sims for magazines The Face, I-D and Dazed & Confused.

I also worked for fashion magazines such as Elle, Marie Claire, and Glamour and as a fit model with designers including John Galliano, Jasper Conran, Karl Lagerfeld, Chloe, and Issey Miyake.


In 2005 I set up my Style and Wardrobe Consultancy, combining my background in fashion, a love of shopping and understated style, and an interest in personal development. It felt effortless to build rapport and advise people on what to wear, and a huge joy to see how my skills helped people feel to feel happy and more confident. 


I went on to study Personal Colour & Style in America, and also trained in Corporate Image and Executive Presence, becoming certified as an Executive Presence trainer. I am one of only 5 UK based consultants who has been certified by the Association of Image Consultants International (AICI, FLC) 

I have featured in the Federation of Image Consultants (FIC) magazine, Image Now, The Sunday Times, on CNN, and as a Fashion Expert for NIVEA, having created a series of podcasts for their 'Beauty is…' series.

I really love my work, and have great fun with my clients. In the 12 years since I started my consultancy I have worked with hundreds of women, spoken in front of countless groups and led workshops helping people discover their personal style and upgrade their image. 

I offer no-nonsense, undiluted expertise on effortless style for highly ambitious busy, women over thirty five, and I would love to help you too.

I am currently busy writing and researching a book about personal style and image, due to be published in late 2017. Watch this space! 

I am a big supporter and occasional 'dresser' at Smart Works, a UK wide charity that enables women on low incomes get a job and become financially independent. It empowers them to succeed in getting a job and move on with their lives by supplying them with an interview outfit and training. 

I would love to help you with your style and image, so please do get in touch,



here You can also read an interview with me for The Fold


scroll down to read about my team