You are a woman over thirty-five; you're confident, ambitious, successful, fun and exceptionally good at what you do.
You are a professional, executive, business owner, or consultant. You may be a director, partner, or CEO.
And if this isn't you just yet, it's where you are heading.
You are aware that your image effects peoples' perception of you, and more importantly how you feel about yourself. You know that when you look good you feel good.
But you lack confidence in your clothes, feel out of touch with the current 'look', and know you are letting yourself down as you don't dress in a way that shows your full potential.
You are likely to not really care too much about clothes, and you don't have the time, know-how, or desire to figure out what you need on your own. You know it's time to hire a professional and gain confidence in your style.
You want an authentic wardrobe of clothes that you look forward to choosing from each morning, and want to look 'put together' in outfits you feel good in and that show people who you are. You also want to be able to do that quickly an with little thought!
Maybe you haven't upgraded your image in line with how your career has progressed, but now hold a senior position and know you need to up your game and look the part.
Perhaps you are more visible; attending conferences, networking, or pitching for business and investment and need to work on your personal brand and overall image and your first impression.
Whatever the reason, you feel in need of a wardrobe overhaul, and a style that reflects who you are at this stage in your life or career.