There's a new kid on the block when it comes to women's staples. Cefinn describe themselves as a contemporary women's brand who create design-led, go-to, day wear for the busy woman and I love what i've seen so far!

The clothes are versatile and made to last; striking the perfect balance between durability and luxury. They are simple, understated and stylish designs, and aim to serve busy women who need their clothes to support their lifestyles in terms of ease and versatility - helping them look fashionable and feminine with ease whether at lunch, a business meeting or a special dinner.

The London based brand was launched in February this year by none other than Samantha Cameron. As no stranger to the fashion world, she has served as an ambassador of the British Fashion Council as well as a judge on the panel of the Vogue Fashion Fund.

Here are three of the best items available in the first capsule wardrobe collection.