I once joked that the strap line for my business could be 'Bored Of Boden?'!
Before approaching me, quite number of my female clients have found themselves overly reliant on Boden for their clothes shopping. The convenience of buying from their sofa for all the family, and free returns, has its attractions.
The drawback is that every other woman of a certain age at the school gates has also received the latest catalogue, and is therefore wearing the same thing. If its a popular 'mum style' with detail or pattern on it, it shouts 'BODEN' from 100 paces for anyone who's had a flick through the catalogue.
However having said that, and even though it's not somewhere I have ever bought anything myself, I recently had a look at the latest collection and have found a number of items I would happily recommend, and even buy myself.
Furthermore, in the spring/ summer season a lot of the items I look for in the stores for my clients - coloured and patterned yet wearable trousers , simple cardigans; i.e. great summer basics - seem to be missing this year.
But they have them at Boden, so here are are my favourite colourful, basic summer pieces:
I really love the sixties influence to this simple, textured summer knit with wide neck.
Slim fit chinos in colours are a must have summer essential, to be wear instead of jeans when the weather warms up.
Lace never goes out of style. I love the simple shape and elbow length sleeves. I have one almost identical that needs replacing so I think i may be making my first Boden purchase!
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Lizzie Edwards is a London based Image Consultant and Personal Stylist for Men and Women.