About Lizzie

"I am passionate about helping women to have style confidence and achieve their goals"


About Lizzie

"I am passionate about helping women to have style confidence and achieve their goals"



About lizzie edwards

"I have always been interested in fashion, but that which is simple, stylish, effortless and wearable in the real world."

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Upon leaving school I went to college to study fashion & textiles. Soon after, I was 'spotted' by Storm model agency and spent much of the 1990’s working as a fashion model - living in London, Milan and Paris. I had the privilege of working some of the leading fashion photographers including Rankin, Corrine Day, and David Sims for magazines The Face, I-D and Dazed & Confused.

I also worked for fashion magazines such as Elle, Marie Claire, and Glamour and as a fit model with designers including John Galliano, Jasper Conran, Karl Lagerfeld, Chloe, and Issey Miyake.

In 2005 I set up my Style and Wardrobe Consultancy. I combined my background in fashion, a talent and love for shopping and effortless style, and an interest in personal development. I loved advising people on what to wear, and it was a joy to see how my skills helped people become more confident and happy.

I first studied Personal Colour & Style in the USA with leaders in the image industry Carla Mathis and Brenda Kinsel. As my business grew, increasingly many of my clients were executive women. I then trained in Corporate Image and Executive Presence with Diane Craig of Corporate Class, becoming the only person in the UK certified by her as an Executive Presence trainer. 

I am also one of only a handful of UK style and image consultants who has been certified by the Association of Image Consultants International (AICI, FLC) 

I have featured in The Sunday Times, CNN, and have created a series of videos  for NIVEA.

I was also recently interviewed about dressing for work on BBC Radio Business Daily and your can hear it here

I love my work, and have great fun with my clients. In the 12 years since I started my consultancy I have worked with hundreds of women, spoken in front of countless groups and led workshops helping people discover their personal style and upgrade their image. 

I offer no-nonsense advice and my expertise to create with them an effortless, wearable wardrobe and advise on dressing for leadership with style and gravitas.

 My first book, 'Look Like The Leader You Are; A Seven Step Style Strategy For Ambitious Women', will be published in June 2018.

I'm a supporter and occasional 'dresser' at Smart Works, a UK wide charity that enables women on low incomes get a job and become financially independent. It empowers them to succeed in getting a job and move on with their lives by supplying them with an interview outfit and training. 

I live in North London, with my husband and dog, and in my spare time I am a keen allotmenteer, with a particular passion for growing Dahlias.

I would love to help you with your style and image, so please do get in touch,

Here you can read an interview with me for The Fold


scroll down to read about my team



Read more about the personal styling team.




Read more about the personal styling team.





about the team


In 2015, after 10 years building my own brand of Personal Styling and Image Consulting, the time was right to expand. I therefore now have a small team of associate stylists who work with the clients I cannot work with myself.



I found there was a lack of personal stylists working specifically with professional women over thirty-five; women who want to look fashionable but not overly trendy, and up to date and stylish in an effortless way. 

This led me to grow my personal styling brand to meet demand. Lizzie Edwards now has a small team of associate stylists, who I have taken great care to choose, who fit the brand ethos and values, as well as having great style. 

All my associate stylists are in their mid thirties, have over 10 years styling experience, and are trained in my approach. They also go above and beyond to deliver a great result to those clients on a smaller budget, or who I don't have the capacity to work with myself. 

In addition to the stylists, we have a talented and experienced make up artist Kit Hall, who has worked with our clients for over 10 years. Kit is one of the UK's leading bridal make up artists, as well as working on many TV shows, advertising campaigns and magazine shoots.

Last but not least we have two fantastic assistants. Sophie deals with client relations and the general running of things, such as enquiries and bookings, and Rochelle helps Lizzie with marketing and business planning, making it possible for us to spend as much time as possible working with clients.


Please get in touch if you would like to have a chat about working with Us

And you would like to find out more about the clients we work with please read some of our testimonials.

We look forward to hearing from you, 


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