We are passionate about giving women style confidence and helping them achieve their goals 



We are passionate about giving women style confidence and helping them achieve their goals 

About lizzie edwards


"I have always been interested in fashion and style, but that which is wearable and relevant to the real world. "


I knew I wanted to work with fashion in some way, and upon leaving school I went to college to study fashion & textiles. Soon after, I was 'spotted' by Storm model agency and spent much of the 1990’s working as a fashion model - living in London, Milan and Paris. I had the privilege of working with a variety of talented experts - Photographers including Rankin, Corrine Day, and David Sims for magazines The Face, I-D and Dazed & Confused.

I also worked for fashion magazines such as Elle, Marie Claire, and Glamour and as a fit model with designers including John Galliano, Jasper Conran, Karl Lagerfeld, Chloe, and Issey Miyake.

In 2005 I set up my Style and Wardrobe Consultancy, combining my background in fashion, a love of shopping and understated style, and an interest in personal development. It felt effortless to build rapport and advise people on what to wear, and a huge joy to see how my skills helped people feel to feel happy and more confident. 

I went on to study Personal Colour & Style in America, and also trained in Corporate Image and Executive Presence, becoming certified as an Executive Presence trainer. I am one of only 5 UK based consultants who has been certified by the Association of Image Consultants International (AICI, FLC) 

I have featured in the Federation of Image Consultants (FIC) magazine, Image Now, The Sunday Times, on CNN, and as a Fashion Expert for NIVEA, having created a series of podcasts for their 'Beauty is…' series.


I really love my work and have great fun with my clients. In the 12 years since I started my consultancy, I have worked with hundreds of people, spoken in front of countless groups and led workshops helping people discover their personal style and upgrade their image.  I offer no-nonsense, undiluted expertise on effortless style for highly ambitious busy, women over 30, and I would love to help you too.

Personally, I now work exclusively with personalised, six month or yearly packages with a select number of senior female executives over 35.

I am currently busy writing and researching work on my first book, which is all about style and image for working women, and due to be published in late 2017. Watch this space! 

I am a big supporter and occasional 'dresser' at Smart Works, a UK wide charity that enables women on low incomes get a job and become financially independent. It empowers them to succeed in getting a job and move on with their lives by supplying them with an interview outfit and training. 


You can also read an interview with me for The Fold


The Team




The Team





In 2015, after 10 years building my own brand of Personal Styling and Image Consulting, the time was right to bring more stylists on board to work with clients who I could not work with myself.

I now have a team of amazing senior stylists who I have taken great care to choose, and I feel fit my brand ethos and values as well as having great style. All are in their 30's, have fashion backgrounds with over 10 years experience, and are trained in my approach.

They all have an amazing ability to build rapport and will really listen to what you need, to get the great results I expect and enable those of you with a smaller budget to gain an amazing wardrobe.

In addition to the stylists, I have a fantastic PA, Sophie. She deals with the day to day running of things; your enquiries and bookings, making it possible for me to spend as much time as possible helping you, my clients, which is what I am passionate about.


Please do get in touch if you would like to have a chat about working with me or one of the senior stylists. If you would like to find out more about the clients I work with and what I do, please read some testimonials and watch the FAQ videos.


We look forward to hearing from you, 


 Lizzie Edwards

Owner, Director & Personal Stylist

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