For this week’s Friday Finds on IGTV I visited the London based workwear brand Dai.

Dai was founded by ex-city finance executive Joanna Dai, who had the vision of a brand of tailored performance wear where comfort empowers confidence. She has created a capsule collection that is thoughtfully functional and seamlessly versatile – “to move you from desk to dinner, meeting to networking, pitch to the plane.”

I’m so pleased I went to try everything on and show the clothes ‘on a body’, as I don’t think you can see from an image how stretchy and comfortable the clothes are! If you head over to Instagram to watch the video you will see me crouching and moving around. I warn you, you’ll also hear my knees cracking!

Dai is most commonly bought by mail order, from the website at daiwear.com but the showroom is in E1; near Aldgate East in London.

Below are some of the items I chose for my video - there were too many to list here, along with a few extra pieces I loved too but that I couldn’t fit into my selection.

Fundamental Dress - £275 Crimson, Black, Forest, Midnight, Plum, Almond

Fundamental Dress - £275
Crimson, Black, Forest, Midnight, Plum, Almond

Trail Blazer - £395 Deep Seafoam, Ivory, Midnight, Melange Grey, Black, Crimson

Trail Blazer - £395
Deep Seafoam, Ivory, Midnight, Melange Grey, Black, Crimson

Cutting Edge Blazer - £395 Midnight, Black, Plum, Charcoal

Cutting Edge Blazer - £395
Midnight, Black, Plum, Charcoal

Collateral Pant - £225 Midnight, Black, Ivory, Charcoal

Collateral Pant - £225
Midnight, Black, Ivory, Charcoal

Zip It Top - £175 Black, Ivory

Zip It Top - £175
Black, Ivory

Power Move Trousers 2.0 - £190 Black, Midnight, Crimson, Plum, Deep Seafoam

Power Move Trousers 2.0 - £190
Black, Midnight, Crimson, Plum, Deep Seafoam

Pep Top - £175 Black, Forest, Ivory

Pep Top - £175
Black, Forest, Ivory

Now and Forever Blouse Silk 2.0 - £225 Ivory

Now and Forever Blouse Silk 2.0 - £225
Ivory

Lizzie Edwards is a leading personal stylist and image consultant in London for professional women, the author of Look Like the Leader You Are,.

She works with clients 1-1, creating effortless and stylish everyday wardrobes, and offers group training and workshops.