For this week’s Friday Finds on IGTV I’ve gone to The Fold, at Cadogan Place in Chelsea to show you some of the things I love from their latest collection.
The Fold was founded by Polly McMaster, a successful businesswoman whose love of fashion was the inspiration to create a chic new brand for professional women.
The brand’s values are totally aligned with mine, and I regularly take my clients there - which is why I asked Polly to write the introduction to my book.
She says “Looking as smart as a man in his bespoke suit gives a woman the same level of confidence and gravitas at work. The idea for The Fold came out of that need and we really believe that being serious about work shouldn’t compete with being interested in fashion. The Fold is about understanding the professional woman’s needs in her daily life and trying to create a stylish, contemporary wardrobe for them, but particularly focused around work.”
Below are those I tried but also a few items from the current collection that didn’t make it into the video as they weren’t in stock. I hope you like them!
Lizzie Edwards is an author and the founder of Lizzie Edwards Style Consultancy which offers personal styling, personal branding and image consulting with a focus on women’s everyday effortless wardrobes, and creates transformations via one to one services, workshops, and group programmes. She undertakes her work as a personal stylist in London, UK, but travels countrywide. She is the author of 'Look Like The Leader You Are; A 7-Step Style Strategy for Ambitious Women’