Although most of my clients come to me for help with their workwear, I inevitably end up helping them with their casual wear too. Often many of them like to be relaxed and comfortable at the weekend and many prefer to shop the high street for their off duty look.
Anyway, I recently discovered a brand I hadn’t come across before, as they don’t have any stores in the UK. It’s called OYSHO and it’s my new favourite find!
Their target market is the independent, self confident women, exactly like my me and my clients, and specialise in underwear, sports wear, beachwear and casual understated styles.
I don’t usually shop online, but I made an exception and bought a few new items for myself this summer, including new pajamas, and a bikini, as delivery over £40 is FREE NEXT DAY and my order arrived in 24hrs!!
Oysho is not a new brand, and has hundreds of stores in other countries, especially in Spain as it is part of the same group as Zara and Massimo Dutti, two of my other favourite high street haunts.
Designed with sustainable materials, including recycled polyamide and organic cotton, Oysho is also focused on the environmental impact fashion has created today. They caught my eye with their relaxed and comfortable, timeless designs, so these are not fashion items you will wear for one season and chuck away which is very important.
It is also a great value price point, with most dresses and jumpsuits around the £40 mark.
You can find Oysho here
Let me know what you think!
Lizzie Edwards is the owner of Lizzie Edwards Style Consultancy, one of London’s leading Personal Stylists and Image Consultants for Women in business and author of 'Look Like The Leader You Are; A 7-Step Style Strategy for Ambitious Women’
